{'It’s like they’ve erupted out of someone’s subconscious': the way horror has taken over today's movie theaters.
The largest jump-scare the movie business has experienced in 2025? The comeback of horror as a dominant force at the British cinemas.
As a style, it has impressively outperformed earlier periods with a annual growth of 22% for the UK and Irish box office: over £83 million this year, versus £68 million the previous year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” comments a film industry analyst.
The major successes of the year – Weapons (£11.4 million), another hit film (£16.2m), The Conjuring Last Rites (£14.98m) and the sequel to a classic (£15.54m) – have all remained in the theaters and in the audience's minds.
Although much of the industry commentary centers on the unique excellence of certain directors, their achievements indicate something evolving between viewers and the style.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” explains a head of acquisition.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But beyond aesthetic quality, the ongoing appeal of spooky films this year suggests they are giving cinemagoers something that’s greatly desired: catharsis.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” notes a horror podcast host.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” says a noted author of horror film history.
Against a global headlines featuring conflict, immigration issues, political shifts, and climate concerns, witches, zombies and vengeful spirits strike a unique chord with viewers.
“Some research suggests vampire film popularity correlates with financial downturns,” states an performer from a popular scary movie.
“It’s the idea that capitalism sucks the life out of people.”
From film's inception, societal turmoil has shaped horror.
Scholars point to the rise of German expressionism after the WWI and the unstable environment of the early Weimar Republic, with features such as early expressionist works and a pioneering fright film.
Later occurred the economic crisis of the 30s and Universal Studios’ Frankenstein and The Wolfman.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” explains a academic.
“So it reflects a lot of anxieties around immigration.”
The phantom of migration inspired the recently released supernatural tale a recent film title.
The creator elaborates: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Maybe, the present time of celebrated, politically engaged fright cinema began with a clever critique debuted a year after a polarizing administration.
It introduced a fresh generation of horror auteurs, including various prominent figures.
“Those years were remarkably vibrant,” comments a filmmaker whose project about a violent prenatal entity was one of the era’s tentpole movies.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
The same filmmaker, who is writing a new horror original, adds: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
Simultaneously, there has been a reappraisal of the overlooked scary films.
Recently, a new cinema opened in London, showing cult classics such as The Greasy Strangler, The Fall of the House of Usher and the modern reinterpretation of Dr Caligari.
The fresh acclaim of this “gritty and loud” genre is, according to the theater owner, a clear response to the calculated releases churned out at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he says.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Fright flicks continue to challenge the norm.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” notes an expert.
Alongside the revival of the mad scientist trope – with two adaptations of a classic novel imminent – he predicts we will see horror films in the near future addressing our current anxieties: about tech supremacy in the coming decades and “monstrous metaphors in power structures”.
At the same time, “Jesus horror” The Carpenter’s Son – which depicts the events of holy family challenges after the nativity, and stars well-known actors as the sacred figures – is set for release soon, and will certainly send a ripple through the religious conservatives in the United States.</